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[主观题]

There comes a point with a technological process when the world wakes up to the possib

ilities of what can be achieved. A decade ago, the cellphone was a bulky item of limited range, high cost and minority interest. Now it is everywhere.

The personal computer (PC) has been around for decades. But it was only in the mid-1990s, with the explosive growth of the Internet and the World Wide Web, that it was first recognized that the technology can be used to do business. It is now fully recognized that shopping in cyberspace, the name given to this world wide electronic network, is the way of the future.

A recent study by the Department of Trade and Industry (the DTI) provides some impressive data. In the United States, the world' s largest consumer of goods, about 21% of the population is now online. Europe is still behind, with only 10% in Britain,for example. But, as we've seen before, when it comes to technology, nothing stays the same for long. The number of people online is rising dramatically throughout the world.

1.According to the passage, how was the cellphone like. a decade ago?

A.It interested few people

B.It cost a lot but was used everywhere

C.It had small size with bad connection

22.People realized that the technology can help do business when

A.the cellphone was everywhere

B.the Internet began to be widely used

C.the personal computer was more and more popular

2.According to the passage, what is the way of the future?

A.Use of personal computers throughout the world

B.Buying or selling via the Internet and the World Wide Web

C.The explosive growth of the Internet and the World Wide Web

3.According to the passage, which of the following statements is NOT true?

A.America consumes more goods than other countries

B.The population online in Britain is smaller than that in the Unites States

C.The number of people online is rising slowly throughout the world

4.The passage mainly talks about

A.the cellphone and its influence in some countries

B.development of the Internet technology and its influence

C.the data provided by the Department of Trade and Industry

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更多“There comes a point with a technological process when the world wakes up to the possib”相关的问题

第1题

The shutdown point comes where revenues just cover variable costs.()
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第2题

How to unleash our creativity? Begin by "letting down your shield". Stop being self consci
ous, afraid of playing the fool, and be open to experience.

Next, "erase your blackboard." We all have blackboards, too—scribbled upon by other people. No one comes into the world a blank slate; there are messages in the unconscious from far back in time, imprints from ancestors lost in the misty past and from our own parents. In such a way are we programmed by our culture to provide continuity for the race. But, again, what is good up to a point can become stultifying (无用的). To be creative, we have to "erase" some of what others have written upon us and "reinvent" ourselves.

It is not easy. You have to pay attention to your unconscious, which slips messages to you much as a note is slipped under the door; to your own intuition and intelligence, and to the world around you.

Creativity, then, is first about paying attention to the unexpected. One artist told me, "If you know what you are looking for, you will never see what you do not expect to find." To pay attention means to expect without knowing what to expect. Writers say this experience happens to them all the time. "I have no idea whence (从哪里) this tide comes, or where it goes," author Dorothy Canfield once explained, "but when it begins to rise in my heart, I know that a story is in the offing (即将来临)."

It also happens to scientists. Physicist Charles Townes has told of the time he was frustrated in solving a huge problem on which he and others had worked long and hard. One Sunday morning he went to the park to sit on a bench among the azaleas (杜鹃花), "and there in the early spring morning enjoyed the freshness and beauty of these gay flowers, musing over why we had so far failed. Suddenly I recognized the fallacy in my previous thinking and that of others."

Famed Hollywood director John Huston told me that when he encountered a mental block while on location, he was careful not to "spook", not to panic. Instead, he relaxed and waited. "When the right idea comes along," he said, "you'll recognize it."

No one, of course, can pay attention to everything. All of us are bombarded (轰击) daily with stimuli pouring in from society around us. Creativity requires that we stop paying general attention to everything in order to pay particular attention to something. Then we can see what previously we missed. We can look at the commonplace in a brand-new way and discover the surprising in the familiar. In the words of one student of creativity, "If most of us tend to keep on going through the same old familiar notion, that is not because we are short on creativity but because we stifle it. Creativity demands certain leaps that we consider too daring."

There are ______ ways to unleash our creativity.

A.3

B.2

C.4

D.5

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第3题

Passage One Questions 21 to 25 are based on the following passage. There are good reason

Passage One Questions 21 to 25 are based on the following passage.

There are good reasons to be troubled by the violence that spreads throughout the media. Movies, Television and video games are full of gunplay and bloodshed, and one might reasonably ask what’s wrong with a society that presents videos of domestic violence as entertainment.

Most researchers agree that the causes of real-world violence are complex. A 1993 study by the U.S. National Academy of Sciences listed “biological, individual, family, peer, school, and community factors” as all playing their parts.

Viewing abnormally large amounts of violent television and video games may well contribute to violent behavior. in certain individuals. The trouble comes when researchers downplay uncertainties in their studies or overstate the case for causality (因果关系). Skeptics were dismayed several years ago when a group of societies including the American Medical Association tried to end the debate by issuing a joint statement: “At this time, well over 1,000 studies... point overwhelmingly to a causal connection between media violence and aggressive behavior. in some children.”

Freedom-of-speech advocates accused the societies of catering to politicians, and even disputed the number of studies (most were review articles and essays, they said). When Jonathan Freedman, a social psychologist at the University of Toronto, reviewed the literature, he found only 200 or so studies of television-watching and aggression. And when he weeded out “the most doubtful measures of aggression”, only 28% supported a connection.

The critical point here is causality. The alarmists say they have proved that violent media cause aggression. But the assumptions behind their observations need to be examined. When labeling games as violent or non-violent, should a hero eating a ghost really be counted as a violent event? And when experimenters record the time it takes game players to read ‘aggressive’ or ‘non-aggressive’ words from a list, can we be sure what they are actually measuring? The intent of the new Harvard Center on Media and Child Health to collect and standardize studies of media violence in order to compare their methodologies, assumptions and conclusions is an important step in the right direction.

Another appropriate step would be to tone down the criticism until we know more. Several researchers write, speak and testify quite a lot on the threat posed by violence in the media. That is, of course, their privilege. But when doing so, they often come out with statements that the matter has now been settled, drawing criticism from colleagues. In response, the alarmists accuse critics and news reporters of being deceived by the entertainment industry. Such clashes help neither science nor society.

21. Why is there so much violence shown in movies, TV and video games?

A) There is a lot of violence in the real world today.

B) Something has gone wrong with today’s society.

C) Many people are fond of gunplay and bloodshed.

D) Showing violence is thought to be entertaining.

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第4题

根据下列材料,请回答下列各题 Banking is about money; and no other familiar services or com
modities arouse such excesses of passion anddislike. Nor is there any other about which more nonsense is talked. The type of thing that comes to mind is notwhat normally called economics, which is inexact rather than nonsensical, and only in the same way as all scientists are at the point where they try to predict peoples behavior. and its consequences. Indeed most socialsciences and, for example, medicine could probably be described in the same way. However, it is common to hear assertions of the kind "if you were marooned (孤立无援的. on a desertisland a few seed potatoes would be more useful to you than a million pounds" as though this proved somethingimportant about money except the undeniable fact that it would not be much used to anyone in a situation wherevery few of us are at all likely to find ourselves. Money in fact is a token, or symbolic object, exchangeable ondemand by its holders for goods and services. Its use for this purpose is universal except with in a small number ofprimitive agricultural communities. Money and the price mechanism, i.e., the changes in prices expressed in money terms of different goods andservices, are the means by which all modern societies regulate demand and supply for these things, Especiallyimportant are the relative changes in price of different goods and services compared with each other. To takerandom examples: the price of house building has over the past five years risen a good deal faster than that ofdomestic appliances like refrigerators, but slower than that of motor insurance or French Impressionist paintings.This fact has complex implications for students of the brick industry, trade unionism, town planning, insurancecompanies, fine art auctions, and politics. Unpacking these implications is what economics is about, but theirimplications for bankers are quite different. In general, in modern industrialized societies, prices of services or goods produced in a context requiring ahigh service-content (e.g., a meal in a restaurant. are likely to rise in price more rapidly than goods capable ofmass-production on a large scale. It is also a characteristic of highly developed economies that the number ofworkers employed in service industries tends to rise and that of workers employed in manufacturing to fall. Thediscomfort this truth causes the big general trade unions as they contrast their own situation with that of the rapidlygrowing white-collar unions has been an important source of tension in western political life for many years and islikely to remain so for many more. According to the author, banking __________

A.is another form. of commodities

B.arouses peoples passionate concern

C.is the same thing,as economy

D.has the same description as medicine

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第5题

In some way the employment interview is like a persuasive speech, for the applicant se
eks t persuade the employer to employ him or her. A job applicant should find out certain types of information prior to the interview. First, the applicant should know what kind of job he wants and how that job relates to his career objective. It is important that the applicant be able to state his reasons for wishing to work for a particular company. Second, the applicant should seek as much information as possible concerning the company. The applicant should find out the location of the home and regional offices, the financial status of the company, plans for expansion, and company philosophy.

Having gathered enough information concerning the company, the applicant is ready for the interview. The interviewer's first impression comes from the interviewee's appearance. For most interviews, appropriate dress for men is a conservative (保守的) dark- colored suit with a long-sleeve white or light blue shirt. For women a conservative, tailored suit or dress is appropriate. Both men and women should have neat, conservative length of hair.

Although hairstyle. and dress are matters of taste, many personnel directors judge interviewees from their appearance directly. For

example, one recent college graduate, who felt himself qualified, was interviewed for a public relations job. However, the personnel manager considered this young man unsuitable for this particular position for his long hair, sloppy (不整洁) dress, and casual manner.

1.Before the interview, a job applicant should be clear about().

A.the relationship between his career objective and the job

B.when and where the interview will take place

C.who will also take part in the interview

D.the process of the interview

2.Which of the following is NOT mentioned as the information the

applicant has to find out?()

A.The company's location

B.The company's financial status

C.The company's expansion plans

D.The company's history

3.According to the passage, which of following statements is true?()

A.Before the interview, the applicant may neglect the company's philosophy

B.Before the interview, the applicant should be clear about the name of the manager

C.In the interview, it's appropriate for the applicant to be dressed conservatively

D.In the interview, it's not suitable for the applicant to try to persuade the employer to employ him

4.The most suitable dressing for men in a job interview is to wear().

A.a colorful shirt

B.a sloppy dress

C.a pair of casual shoes

D.a dark-colored suit

5.From the example in the passage,we may conclude that().

A.self-confidence is the key point

B.first impression is vital

C.personal taste is essential

D.work experience is very important

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第6题

When the leaders of the new economy say they're not in it for the money, that's not just b
ad for business. It's bad for everyone.

Some of the pioneers of the new economy are saying very strange things. These moguls of modern-day capitalism solemnly deny that they are engaged in business for the purpose of making money. What's going on here? Adam Smith, the founding father of capitalism, presumed that people engage in commercial activity for the purpose of economic gain. Have capitalism's most successful practitioners evolved beyond such base intentions? Are we to infer that the world's largest wealth-creation scheme is being driven largely by nonprofit motives?

Not really. New-economy tycoons still like to make money. They simply want to make clear that they are also driven by higher motives. And this trend in pursuit of higher things is spreading through the business world. A recent editorial in the Red Herring posited business as an expression of the highest human capacities: "Money comes to those who do it for love." Such talk has become so common that we have to remind ourselves that it is a fairly recent innovation. You probably don't have the time to review the immense sociological literature on the attitudes of workers in the early and middle part of the 20th century. A single book, Studs Terkel's Working, should be enough to make the point, or perhaps just a brief talk with some old guys about their work philosophy. You won't hear a lot of mush about saving the world or finding nirvana in the workplace. To these people, today's rhetoric about meaning in the workplace must sound absurd.

The attempt to find higher purpose and meaning in work is likely to fail. In the few cases where it does not, it will probably fall short of our expectations. Modem technological capitalism, for all its vitality and efficiency, cannot supply on its own a meaning to life. This isn't just a philosophical matter. When we seek meaning in work at the expense of the institutions society has built specifically to contain meaning—the arts, our families, the church and so on—we risk a great deal. We may not merely disappoint ourselves; we could disrupt the very prosperity the free market has provided us.

The traditional capitalist view is that people ______.

A.engage in commercial activity for the purpose of economic gain

B.are driven largely by non-profit motives

C.do the things that they do for love

D.tend to search for meaning in their lives

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第7题

A doubt crossed my mind earlier this week when interviewing Homeland Security Secretary Mi
chael Chertoff on the president's proposal to use National Guard troops to support the border patrol efforts to curb illegal immigration from Mexico. Chertoff was explaining that the 6,000 troops who would supplement the 12,000 patrol agents on the border would be an interim(临时的) force. It might take two years, he said, to recruit and train several thousand additional men and women for the border agency that is now part of his department. As they come on line, the number of Guard troops would be reduced.

Whatever the long-term outcome for the border, this major increase is a significant step. I understand the president's position that tightened border security should be linked to a guest-worker program giving immigrants a way to work temporarily and legally in this country, and to a path for eventual citizenship for the millions who have been residing here illegally for many years. And tough measures should be taken now to close the border and deport the illegals, and only after that has been done should other steps be considered.

But the president's proposal faces a triple hazard in the real world. One potential problem: If the goal is to seal the border, will additional 6,000 National Guard troops plus a load of fancy surveillance(监视) equipment, be sufficient to do the job? Chances are, the answer is no. According to Chertoff and others in the administration, the size of the Border Patrol has grown by 3,000—from 9,000 to 12,000—in recent years and spending on border security has gone up at an even faster pace. But the tide of illegals drawn by the promise of jobs they cannot find in their home countries still floods into the United States. The second question is even more basic: Is the assumption that it's possible to seal the border at all realistic? There are students of the border, far more export than I am, who say that the idea of a barrier—physical, electronic or human—along those miles of desert is unrealistic. Their cautions deserve attention. Finally, there is the political question: Can the House be moved by the proposal the president has put forward? The odds are against it. Bush might have failed last December in a forceful intervention when the House bill was being drafted, but now the chances of getting the House to move to anything like the Bush position are far worse.

Bush's point of view is honorable and generous. But he comes to it in a weakened political position and with a dubious proposal. It will be a miracle if he prevails.

National Guard troops are intended by the president to ______.

A.replace the inefficient border agents

B.help to strengthen the border security

C.work as members of the border agent

D.take charge of the border security

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第8题

- () -It comes at 11:30 p.m.
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第9题

Building Renovation In cities across the United States, old factories,warehouses,schools,

Building Renovation

In cities across the United States, old factories,warehouses,schools, railroad stations and other buildings are being renovated for new uses. City planners and private investors are finding that good buildings, no matter how old, can be remodeled for new purposes. "If you'd asked someone four or five years ago whether he'd rent an apartment in an abandoned piano factory or clothing warehouse, he' d have thought you were crazy," says a New York architect. "Today, many people are eager to do it. " The, renovating may include a former city hall or courthouse changed into offices;a bank or church changed into a restaurant; or, as in Plains, Georgia, a railroad station used as a center for a presidential campaign.

Only a few decades ago, renovation was unpopular and generally far more expensive than taking down abandoned buildings, and starting from the beginning.A change began in the 1960s with a number of well-advertised projects, They included Ghirardelli Square in San Francisco,where an old chocolate factory was restored and made into shops and restaurants; Trolley Square in Salt Lake City, where abandoned car warehouses became a shopping mall;the Soho District of New York City, where unused warehouses were made into artists' studios and apartments.

What caused the change? "One reason is nostalgia,"a San Francisco builder suggests."Maybe old is better than new, many people are saying, Feelings about preserving attractive or historic buildings have changed a great deal. " A second cause is economy. The cost of tearing down an old building and constructing a new one from nothing now has risen to the point where it is often less expensive to fix a solid older structure. Also builders realize that fixing up an existing building often requires no new permits, sewer lines, or water connections.

Even when the costs of restoration are the same as or a bit more than the costs of putting up a new building, fixing the old building may be better. A Boston architect says,"The advantage comes when you can develop a final project that is more desirable than a new building one with the right location, more space, more floor area, a special character, materials of a particular quality. " Gradually, architects and builders are developing knowledge about renovation and preservation, bringing imagination and creativity to the job.

第 41 题 In the United States, renovating old buildings_________

A.has had a long history

B.is becoming increasingly popular

C.is still unpopular

D.has just caught the fancy of architects and builders

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第10题

The Name GameEach year, business executives around the world struggle to find original and

The Name Game

Each year, business executives around the world struggle to find original and catchy names for their companies and their companies' products, According to business experts, these decisions are among the most important decisions that firms ever make. A name is the first point of contact that a company has with the world, and it can be an effective marketing tool. And respected names have value. When a company is sold, there is often a fee for transferring the company name to the new owners. The rights to the names Indian Motorcycles and Pan Am Airlines were sold years after those companies went bankrupt. Names are so important that some companies hire special naming firms that develop a list of names, test them at focus groups, screen them to be sure they are available, and then trademark the final selections. But how do firms decide on names?

Ways of playing the name game

Some companies cheese straightforward names. These may include the name or names of the founders (Proctor & Gamble, Hewlett Packard), the place where they first did business (Minnesota Mining and Manufacturing, Mutual of New York), or their primary products (General Electric, General Motors). To make a straightforward name memorable, though, is a challenge.

Some companies are mainly identified by initials. International Business Machines is almost universally called IBM, American Telephone and Telegraph has become AT&T, and Kentucky Fried Chicken has consciously chosen to be known as KFC. In some cases, though, it is not exactly clear what the initials stand for. The computer company NBI's initials stand for "Nothing But Initials." Or take the case of IKEA, the Swedish design firm: The initials IK come from the name of the founder, Ingvar Komrat. The E comes from the name of his family farm, Elmtaryd, and the A comes from the nearby town of Agunnaryd. Some firms create names by a process called "morpheme (词素)construction," first shortening and then fusing parts of the company's full names. For example, United Information Systems is generally referred to as Unisys and Federal Express as FedEx. FedEx saved money with its new name too: the shorter name cost $1,000 less to paint on each of the company's 10,000 trucks. Some companies use unusual spellings of common names: Cingular for Singular, Citibank for City Bank, and Sunkist for Sun Kissed.

Some companies choose names that are inspired by other company names. According to the founder of the Carnation evaporated-milk company, the name for his product was suggested, strangely enough, by a brand of cigars known as Carnations. Steve Jobs, founder of Apple Computers, was a Beatles fan, and he named his company after Apple Records, the label founded by the Beatles. This "borrowing" is perfectly legal as long as the two companies are not in the same line of business. (Reportedly, Steve Jobs had to sign an agreement not to produce records.) However, in some cases, company lawyers have said that use of their name, or even part of their name, results in "dilution" of the strength of that name, and they have sued other companies to prevent this. Toys-R-Us, for example, has tried to protect the "R-Us" portion of their name even when it has been applied to completely different products, such as cheese or flowers or guns, and McDonald's has tried to prevent companies from using the "Mc" prefix that has been used for many of their products.

Some firms have chosen names that have nothing to do with their business. Apple is not in the fruit business; it makes computers. Red pepper does not sell spices; it sells software. Domino's has nothing to do with games; it makes pizza. A number of companies have chosen off-the-wall or playful names for their products. There are those naming experts who warn against this, saying that consumers will not take these seriously, and in the case of Boo. com, they may have been fight:

A.Y

B.N

C.NG

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