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A) a shop assistant
B) the store manager
C) the manufacturer
D) a public organization
答案
更多“If a consumer wants a quick settlement of his problem, it’s better to complain to _”相关的问题
第1题
the way in which consumers will spend their money must study consumer behavior.
第2题
A．conceive
B．contrive
C．endeavor
D．inquire
第3题
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer want to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction--the firm and the consumer--and each must be satisfied before trade occurs. Successful merchants and producer, however, recognize that the surest route to profit is through understanding and catering to consumers. A striking example of the importance of catering to the consumer presented itself in mid-1985, when coca cola changed the flavor of the drink. The non-acceptance of the new flavor by a significant portion of the pubic brought about a prompt restoration of the classic Coke, which was then marketed alongside the new King Customer ruled!
In the past, most industries ______.
A．analyzed consumers' preferences before producing goods
B．focused on the wants of consumers
C．didn't understand the difference between marketing and selling
D．didn't want to convert their goods into money
第4题
A scientist who wants to predict the way in which consumers(消费者) will spend their money must study consumer behavior. He must obtain data both on the resources of consumers and on the motives that tend to encourage or discourage money spending.
If an economist were asked which of three groups borrow most—people with rising incomes, stable incomes, or 'decreasing incomes—he would probably answer, those with decreasing incomes. Actually, in the years 1947~1950, the answer was: people with rising incomes. People with decreasing incomes were next and people with stable incomes borrowed the least. This shows us that traditional assumptions(假设) about earning and spending are not always reliable. Another traditional assumption is that if people who have money expect prices to go up they will hasten to buy. If they expect prices to go down, they will postpone buying. But research surveys have shown that this is not always true. The expectations of price increases may not stimulate buying. One typical attitude was expressed by the wife of a mechanic in an interview at a time of rising prices. "In a few months", she said, "we'll have to pay more for meat and milk; we'll have less to spend on other things". Her family had been planning to buy a new car but they postponed this purchase. Furthermore, the rise in prices that has already taken place may be disliked and buyers' resistance may be produced. This is shown by the following typical comment; "I just don't pay these prices; they are too high".
The investigations mentioned above were carried out in America; condition most helpful to spending appears to be price stability. If prices have been stable and people consider that they are reasonable, they are likely to buy. Thus, it appears that the common business policy of maintaining stable prices is based on a correct understanding of consumer psychology(心理学).
According to the passage, if one wants to predict the way people spend their money, he should______.
A．rely on traditional assumptions about earning and spending
B．try to encourage or discourage consumers to spend money
C．carry out investigations on consumer behavior. and get data of consumers incomes and money spending motives
D．do researches in consumer psychology in a laboratory
第5题
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent (慈善的) or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction-the firm and the customer-and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to customers. A striking example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!
第26题：The marketing concept discussed in the passage is, in essence, ________.
A) the practice of turning goods into money
B) making goods available for purchase
C) the customer-centred approach
D) a form. of persuasive salesmanship
第6题
This psychological approach was a response to the economic dilemma business faced. Americans in the middle classes and above(to whom virtually all advertising was targeted) were no longer buying to satisfy basic needs—such as food, clothing and shelter. These had been met. Advertisers had to persuade consumers to acquire things they most certainly did not need. In other words, production would have to "create the wants it sought to satisfy." This is exactly what manufacturers tried to do. The normally conservative telephone company attempted to transform. the plain telephone into a luxury, urging families to buy "all the telephones that they can conveniently use, rather than the smallest amount they can get along with." One ad campaign targeted fifteen phones as the style. for a wealthy home.
Business clearly understood the nature of the problem. According to one historian, "Business had learned as never before the importance of the final consumer. Unless he or she could be persuaded to buy, and buy extravagantly, the whole stream of new cars, cigarettes, women's make-up, and electric refrigerators would be dammed up at its outlets."
But would the consumer be equal to her task as the foundation of private enterprise？ A top executive of one American car manufacturer stated the matter bluntly: business needs to create a dissatisfied consumer; its mission is "the organized creation of dissatisfaction." This executive led the way by introducing annual model changes for his company's cars, designed to make the consumer unhappy with what he or she already had. Other companies followed his lead. Economic success now depended on the promotion of qualities like waste and self-indulgence.
The campaign to create new and unlimited wants did not go unchallenged. Trade unions and those working for social reform. understood the long-term consequences of materialism for most Americans: it would keep them locked in capitalism's trap. The consumption of luxuries required long hours at work. Business was explicit in its resistance to increases in free time, preferring consumption as the alternative to taking economic progress in the form. of leisure. In effect, business offered up the cycle of work-and-spend.
The 1920s advertising men went wild ______.
A．about salt and household coal
B．over their ads scale and strategy
C．about a psychological weapon
D．to develop an association between the product and the consumers
第7题
Questions 21 to 25 are based on the following passage:
A scientist who does research in economic psychology and who wants to predict the way in which consumers will spend their money must study consumer behavior. He must obtain data both on resources of consumers and on the motives that tend to encourage or discourage money spending.
If an economist as asked which of three groups borrow most—people with rising incomes, stable incomes, or declining incomes—he would probably answer:those with declining incomes. Actually, in the years 1947—1950, the answer was: people with rising incomes. People with declining incomes were next and people with stable incomes borrowed the least. This shows us that traditional assumptions about earning and spending are not always reliable. Another traditional assumption is that if people who have money expect prices to go up, they will hasten to buy. If they expect prices to go down, they will postpone buying. But research surveys have shown that this is not always true. The expectations of price increase may not stimulate buying. One typical attitude was expressed by the wife of a mechanic in an interview at a time of rising prices. “In a few months,” she said, “we’ll have to pay more for meat and milk; we’ll have less to spend on other things.” Her family had been planning to buy a new car but they postponed this purchase. Furthermore, the rise in prices that has already taken place may be resented and buyer’s resistance may be evoked.
The investigations mentioned above were carried out in America. Investigations conducted at the same time in Great Britain, however, yielded results that were more in agreement with traditional assumptions about saving and spending patterns. The condition most conductive to spending appears to be price stability. If prices have been stable and people consider that they are reasonable, they are likely to buy. Thus, it appears that the common business policy of maintaining stable prices is based on a correct understanding of consumer psychology.
21.If a scientist wants to study consumer behavior, what must he do？
A) He must predict the way in which consumers will spend their money.
B) He must do scientific research.
C) He must know background of customers.
D) He must do research and learn the resources and motives of customers.
22.Which of the following groups borrow money most according to traditional assumption？
A) People with rising incomes.
B) People with stable incomes.
C) People with declining incomes.
D) None of the above.
23.Which of the following statements is NOT true according to the passage？
A) Traditional assumptions about earning and spending are not always reliable.
B) The condition that most helps to produce spending appears to be price rising.
C) Maintaining stable prices is a common business policy.
D) The results of the investigation in America were not the same as those in Great Britain.
24.The research survey in America have showed that when the prices rise, ____.
A) people will hasten to buy
B) people will stop buying
C) people will postpone their purchase
D) people will buy more than they can use
25.The saving and spending patterns in America are ____ those at the same time in Britain.
A) different from B) much better than C) the same as D) much worse than
第8题
Even【C6】______the purchaser probably does not know why he or she bought something，the manufacturers【C7】______．Manufacturers have analyzed the business of【C8】______and buying．They know all the different motives that influence a consumer's purchase—some rational and【C9】______emotional．Furthermore，they
take advantage of this【C10】______.
Why【C11】______so many products displayed at the checkout counters in grocery stores？ The store management has some good【C12】______. By the time the customer is【C13】______to pay for a purchase, he or she has already made rational. thought-out decisions【C14】______what he or she needs and wants to buy. The【C15】______
feels that he or she has done a good job of choosing the items. The shopper is especially vulnerable at this point. The【C16】______of candy, chewing gum, and magazines are very attractive. They persuade the purchaser to buy something for emotional, not【C17】______motives. For example, the customer neither needs nor plans to buy candy. but while the customer is standing, waiting to pay money, he or she may suddenly decide to buy【C18】______
This is exactly【C19】______the store and the manufacturer hope that the customer will【C20】______
The customer follows his or her plan.
【C1】
第9题
If an economist were asked which of three groups borrow most-- people with rising incomes, stable incomes, or declining incomes-- he would probably answer: those With declining incomes. Actually, in the years 1947 - 1950, the answer was: people with rising incomes. People with declining incomes were next and people with stable incomes borrowed the least. This shows us that traditional assumptions about earning and spending are not always reliable. Another traditional assumption is that if people who have money expect prices to go up, they will postpone buying. But research surveys have shown that this is not always true. The expectations of price increases may not stimulate buying. One typical attitude was expressed by the wife of a mechanic in an interview at a time of rising prices. "In a few months," she said, "we'll have to pay more for meat and milky we'll have less to spend on other things." Her family had been planning to buy a new car but they postponed this purchase. Furthermore, the rise in prices that has already taken place may be resented and buyer's resistance may be evoked. This is shown by the following typical comment: "I just don't pay these prices; they are too high."
The investigations mentioned above were carried on in America. Investigations conducted at the same time in Great Britain, however, yielded results that were more in agreement with traditional assumptions about saving and spending patterns. The condition most conducive to spending appears to be price stability. If prices have been stable and people consider that they are reasonable, they are likely to buy. Thus, it appears that the common business policy of maintaining stable prices is based on a correct understanding of consumer psychology.
According to the passage, if the economists want to predict the way consumers will spend their money, they should ______.
A．encourage and discourage the money spending
B．ask the media for help
C．study the data and motive of consumes
D．make close research on the traditional assumption
第10题
W: Good morning，Hoda．Nice to be here!
M：Your No. 1 tip is bank online．Some people are afraid to do it, but you say it's something smart．
W: Yeah，it is very safe．And we certainly recommend that you use your own bank's website．So go to the bank，talk to the consumer service representatives there．It's the best way to find out how safe it is and how easy...
M: And how much time do you think you could save，Carolyn，by doing that？
W: If you're making transfers，or checking your statements，you can save up to an hour.
M: The second tip is online grocers．Now，that's really not for everyone，but you actually go grocery shopping online．
W: That's exactly what you do．If you are the type of person that wants to read every label and look at every piece of fruit，it's probably not for you．But if you wanna give up a little control，you can definitely save some time．
M: And what's the good strategy if you decide to shop online？
W: What I would suggest is do the staples online．
M: What do they include？
W: The brands that you use a11 the time，the paper products. the cleaning products，the cereals get them online and go to the store for the meat in the produce，
M: That's enlightening．
(20)
A．Set up your own website.
B．Consult the bank's representatives.
C．Try by making transfers.
D．Check your statements.
